Great creative for people who think they can't have it.

Amazon Web Services

Launching AWS's newest GenAI creative models to the world

AWS was launching Amazon Nova Canvas and Amazon Nova Reel — two new GenAI models for image and video generation. The challenge: explain genuinely new technology in a way that's grounded, credible, and exciting without drowning in specs. I wrote the script and co-directed the launch video with a team of designers and animators, focusing on what creators and enterprises could actually do with these tools rather than how they technically worked.

Google / Chrome Enterprise

There's no place like Chrome — a multi-year platform campaign

When Microsoft launched a new version of Edge built on Chrome's own foundation, Google needed to remind enterprise buyers why Chrome was still the right home for work. My team developed the "There's No Place Like Chrome" concept — a campaign built on the insight that for IT teams, it's not just about the browser, it's about control, security, and trust. For the past three years, we've executed it across display, HTML5, native sponsorships in Business Insider, NYT, WSJ, Bloomberg, LinkedIn, and Amazon — staying consistent as the brief evolved and the competitive landscape shifted.

Google

Telling stories about AI that are actually stories about people

As Google integrated AI across Chrome, Workspace, Android, and Education, each product team was telling a separate story. My team partnered with Google to develop a unified AI narrative framework that shifted messaging from technical capability to human impact. I collaborated with our strategy team to develop complementary narratives across multiple product lines, building modular stories that could flex for keynotes, sales materials, social content, and events without losing coherence. The framework is now in active use across Google's enterprise marketing ecosystem.

Chorus / Alphabet X

Building a brand from scratch for an Alphabet moonshot

Chorus is a supply chain asset visibility startup incubated at Alphabet's X, The Moonshot Factory — a company with genuinely world-changing technology and zero brand presence. My team was brought in to build the entire narrative from the ground up: what the company stood for, how it talked about its product, and what story would resonate with enterprise buyers and investors. I led narrative development and product naming architecture, and partnered with our Design Director and Executive Creative Director on a brand identity system.

Article Group (internal)

AI: Unfiltered — an award-winning thought leadership campaign

Our agency team identified a gap nobody in the AI marketing landscape was addressing: while everyone was talking about AI's potential, nobody was talking to buyers about their anxiety.

I collaborated with a designer to develop the "AI Paradox" concept — which visually identifies the blurred double-vision companies experience between AI optimism and AI fear — and then we built an entire integrated campaign around it.

The creative system uses an anaglyph visual style (think: 3D glasses effect) as a literal metaphor for conflicted vision. It included a downloadable guide, email outreach, landing page, and social content — and introduced a four-method messaging framework (Affirm, Harmonize, Prioritize, Nurture) to help marketers resolve buyer ambivalence and drive adoption.

Salesforce

Making a partner ecosystem of thousands feel like a story worth reading

In collaboration with a design partner, I concepted the "Partners Make It Possible" guide, wrote the copy, and directed the visual development. The result was a beautifully illustrated, narrative-driven ebook that walked buyers from confusion to confidence in the partner selection process (and won an American Advertising Award.)